welcome to
toxic free choice
Toxic Free Choice is a Chicago-based, independent non-toxic & sustainable lifestyle media brand. We pride ourselves in creating engaging, transparent, well-researched editorials to help our community thrive in this modern world of green-washing and shady marketing.
Our Mission
At Toxic Free Choice, our mission is to empower individuals to make informed decisions for a healthier, more sustainable lifestyle. In a world rife with greenwashing and misleading marketing, we pride ourselves on cutting through the noise to deliver trustworthy information.
Our writing and research team meticulously vet brands from across the United States, Europe, and Australia, delving deep into ethics, materials, sustainability, and ingredients. We do the research so you don’t have to, ensuring our community thrives in an increasingly eco-conscious world.