White kitchen with greenery.

toxic free choice

Our Mission

At Toxic Free Choice, our mission is to empower individuals to make informed decisions for a healthier, more sustainable lifestyle.  In a world rife with greenwashing and misleading marketing, we pride ourselves on cutting through the noise to deliver trustworthy information.

Our writing and research team meticulously vet brands from across the United States, Europe, and Australia, delving deep into ethics, materials, sustainability, and ingredients. We do the research so you don’t have to, ensuring our community thrives in an increasingly eco-conscious world.