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Looking for the best non-toxic play makeup for your kids? You’re in the right place! We’ve rounded up the safest, most creative options to help your little ones express themselves—without compromising their health or safety.
For many little ones, there’s something utterly mesmerizing about watching mom getting ready for a big night out, looking so glamorous as she meticulously applies her mascara and final swipe of lipstick. Given the allure of grown-up makeup, it’s no wonder they can’t wait to try it out for themselves!
As parents, we understand the joy and excitement our children feel when they get to experiment with different looks and play dress-up. It’s a delightful way for them to express their creativity and imagination.
However, when it comes to letting our little ones explore the world of makeup, we need to be cautious. Both makeup intended for adults and cheap play makeup marketed for kids can contain toxic chemicals that can be harmful to their delicate skin and overall health.
So, what’s a parent to do? We don’t want to spoil their fun or curb their curiosity, but we also want to ensure that the products they use are safe and gentle on their skin.
That’s why we’ve created this guide to help you find the best non-toxic play makeup brands that will let your children enjoy all the magic of dress-up without compromising their health.
Our Favorite Non-Toxic Play Makeup For Kids in 2025
100% Non-Toxic
MG Naturals’ Non-Toxic Organic Kids Makeup Kit is made with the same rigorous safety standards as all MG Natural products.
Each kit includes lip, eye, and cheek tints, lip glosses, solid perfumes, and adorable accessories, all in a gorgeous pink accented carry case.
This particular kit features organic, vegan ingredients with soft creme formulas that are super blendable, so your little Picasso can create as many shades as they like.
You won’t find any harmful ingredients like titanium dioxide, dyes, bismuth oxychloride, talc, or silicones, in MG Natural’s products. Instead, they focus on organic, skin-loving ingredients.
Price
$27.00
ingredients
Organic Castor Oil, Organic Cocoa Butter, Organic Jojoba Oil, Organic Candelilla Wax, Organic Carnauba Wax, Mica, Zinc Oxide, +/- Iron Oxides, Organic Stevia, Organic vanilla & peach flavoring
location/shipping
Products formulated and manufactured in Australia, ships to the US, New Zealand, Australia, Canada, and Singapore.
Let your little one’s natural beauty shine with Klee Naturals’ natural mineral makeup because playtime should be filled with joy, not worries!
The Woodland Fairy Play Makeup Set is an enchanting collection that includes eyeshadows, blush, and lip shimmers in captivating colors inspired by nature itself.
The set comes with a powder brush and applicator, making it easy for your little fairy to express their creative magic.
Klee Naturals believes in nurturing imagination while prioritizing safety, using only the best natural ingredients, and keeping production local in the USA.
Their products are free of talc, parabens, synthetic dyes, and fragrances, so your little one can let their imaginations run free.
Price
$22.99
Main Ingredients
Mica, Kaolin Clay, Zinc Oxide, Magnesium Stearate, Olive Fruit Oil*, Beeswax, Castor Seed Oil, Shea Butter, Flavor, Pomegranate Sterols, Mango Seed Butter, Vitamin E, Rosemary Leaf Extract, Sunflower Seed Oil*, Stevia Rebaudiana Leaf Extract*
location/shipping
United States, ships to the US and Canada.
How cute are these Peach Blushes from No Nasties?!
Founded by a mom with multiple allergies, No Nasties was created to provide parents with a natural, safe alternative to conventional play makeup.
This Australian-made pressed powder comes in a compostable cardboard container with a recyclable aluminum base.
It’s available in kid-friendly colors, and the hypoallergenic, alcohol-free formula is easy to apply and remove, making it a mess-free option.
No Nasties products are gluten, dairy, nut, and palm oil-free, as well as cruelty-free, so you can feel good about your purchase.
Price
$9.95
ingredients
Serecites, Mica CI 77019, Caprylic/Capric Triglyceride, Magnesium Stearate, Tapioca Starch
location/shipping
Australia, ships to Australia, Canada, Singapore, the United States, and the UAE.
Miss Nella offers a charming array of natural, chemical-free play makeup that’s perfect for your budding beauty enthusiast.
The Macaron Magic Eye & Cheek Palette is a yummy treat, featuring a candy-colored palette and mirror for endless creative fun.
Their kid-friendly cosmetics are free of perfumes, alcohol, and other harmful additives.
All of their products are also hypoallergenic, talc-free, and gentle on sensitive skin.
Price
$24.49
ingredients
Mica, Caprylic/capric triglyceride, Hydrogenated Ethylhexyl olivate, Ricinus communis seed oil, Zea mays starch, Polyvinyl alcohol, Sodium dehydroacetate, Hydrogenated olive oil unsaponifiables
location/shipping
Canada, ships to the US and Canada.
Prim & Pure’s Kids Mineral Makeup Gift Set is here to make playtime more colorful!
Prim & Pure, founded by a mother seeking to reduce her children’s exposure to harmful chemicals, offers a toxin-free makeup line for kids with clean and safe ingredients at an affordable price.
This perfect starter set contains mineral makeup products and adorably fun accessories, ready for play right out of the box.
Each boxed set includes full-sized mineral eyeshadows, natural biodegradable cosmetic glitter, and a pure play pink mineral lip gloss, along with a round mirror, brush set, and a themed reusable stencil sheet.
Price
$29.99
ingredients
Organic Ricinus Communis Seed (Castor) Oil, Butyrospermum Parkii (Shea) Butter, (May Contain +/- Mica Mineral Pigments and Iron Oxides (CI 77019, CI 77491, CI77861, CI 77742), and Natural Flavors (Essential Oil Blend of Lemon & Sweet Orange).
location/shipping
United States, ships to the US.
Oh Flossy’s Sweet Treat Makeup Set is made for little fashionistas who love to raid their mother’s makeup collection.
This gorgeous kit is great for kids who enjoy dress-up and pretend play, and for parents who want a gentle alternative to adult makeup products.
Packaged in a luxurious magnetic box, this set makes a perfect special gift for your little beauty enthusiast.
The sweet, colorful, and shimmery makeup products are designed for hours of fun, followed by easy removal without harsh scrubbing or chemicals. Just use water!
Price
$39.95 AUD
ingredients
Mica, Tapioca Starch, Kaolin, Magnesium Stearate, Candelilla Cera, Ricinus Communis Seed Oil, Theobroma Cacao Seed Butter, Limnanthes Alba Seed Oil, Prunus Armeniaca Kernel Oil
location/shipping
Australia, ships to Australia, New Zealand, Canada, the United States, and Taiwan.
More Great Low-Tox Kids Makeup Options
In the world of play makeup, finding a brand that prioritizes safety can feel like searching for a needle in a haystack.
But Jovy’s Berry Bliss Play Makeup Kit is here to save the day.
As the first and only play makeup verified as safe by the Environmental Working Group (EWG), Jovy sets the standard for ingredient transparency and product safety.
Designed with your child’s sensitive skin in mind, this kit offers a range of age-appropriate colors and makeup brushes.
The light but visible colors are crafted with 90-95% natural origin ingredients, steering clear of common allergens and harmful chemicals.
Jovy’s hyper-clean formulas are vegan, cruelty-free, nut-free, and dermatologist-approved.
With nourishing ingredients like avocado oil, blueberry extract, and vitamin E, Jovy’s play makeup kit is the perfect choice for a proven-safe option that will let your kids unleash their inner makeup artist.
Price
$49.99
Why Low Tox?
May contain Titanium Dioxide
location/shipping
Products formulated and manufactured in the USA, ships to the US.
Evereden’s Kids Face Color Starter Set is a rainbow of multi-purpose face crayons and lip oils, formulated by a team of Harvard and Stanford doctors.
These non-toxic face paint crayons allow your little ones to safely express themselves with over 75% natural ingredients and a smooth, creamy texture that’s safe for daily use.
There is also a lovely Kids Tinted Lip Oil included in this kit, loaded with plant-based oils to nourish and treat dry lips with over 99% natural ingredients.
Evereden’s products are USDA BioPreferred, vegan, gluten-free, and EWG Green certified, ensuring specialized care for your child’s delicate skin.
Price
$82.00
Why low tox?
May contain Titanium Dioxide
location/shipping
United States, ships to Australia, Malaysia, Mexico, Canada, New Zealand, Singapore, the United Kingdom, and the United States.
True Bloom Kids creates organic, naturally sourced, and 100% natural play makeup for your little dreamers.
The True Bloom Kids’ Bloom Makeup Kit is a dream come true for parents seeking the best playtime products for their kids.
True Bloom Kids was founded by two sisters who wanted to create safe and fun play makeup for children.
Inspired by their own kids’ creativity, they developed a line of makeup that is free of parabens, silicones, and phthalates and is cruelty-free.
Inside, you’ll find a wipeable cosmetic bag, a bamboo compact case with magnetic eye shadow and blush pans, bamboo brushes, a lip gloss tube, and durable, waterproof nail stickers.
Price
$49.00
why low tox?
May contain Titanium Dioxide
location/shipping
Australia, ships to Australia, New Zealand, Canada, United States, and Taiwan.
This has been your complete guide to the best non-toxic play makeup for kids in 2025.
As you watch your little ones delight in the magic of play makeup, know that you’re not just enabling their creativity, you’re nurturing their self-love and self-confidence. You’re showing them that they are worthy of the very best – in play, in life, and in love.
This is the true power of a simple choice. By saying “yes” to non-toxic play makeup, you’re saying “yes” to a brighter, healthier, and more beautiful future for your children and for the world they will inherit. And that is the most inspiring choice of all!
Check out our other amazing kid-friendly articles:
- Non-Toxic Crayons & Markers
- Non-Toxic Art Supplies
- Non-Toxic Nail Polish
- Non-Toxic Childrens Pillows
- Non-Toxic Face Paint for Kids
- Non-Toxic Kids Mattress Picks
- Non-Toxic Fashion Brands For Kids
- Non-Toxic School Supplies
- Low-Tox Raincoats & Non-Toxic Rainboots
- Organic Backpacks for Back-To-School Season
- Non-Toxic Kids Cups
- Non-Toxic Chalk Brands
- Non-Toxic Christmas Gifts For Kids
- Non-Toxic Kids Furniture Brands
- Non-Toxic Nursery Rugs & Playmats
- Non-Toxic Beach Toys
- Non-Toxic Sunscreens for Babies and Kids
- Non-Toxic Kids Toys