welcome to
toxic free choice
Toxic Free Choice is a 100% AD FREE (I know, crazy right?!) and entirely reader-supported website. Our team is DEDICATED to helping consumers make the absolute safest and best decisions for their personal non-toxic journey. We review and vet every product (see below for our full list of ingredients) that comes onto our site. No sponsored fluff. No paid for content. Just 100% real and honest recommendations.
The Ingredients We Vet For
Curious as to which ingredients we vet each and every product for on Toxic Free Choice? Here is our extensive list of “no thank you” ingredients as of July 2024.
- 1,4 dioxane
- Acriflaviniuium hydrochloride
- Alkyldimethylbenzylammonium chloride
- Alum
- Ammonium Capryleth Sulfate
- Ammonium Myreth Suflate
- Ammonium Pareth-25 Sulfate
- Aroma
- Benzoic Acid
- Benzalkonium chloride
- Benzethonium chloride
- Benzisothiazolinone
- Benzoyl peroxide
- Benzoxonium chloride
- Benzophenones
- Benzyltrimethylammonium fluoride
- Benzyltrimethylammonium hydroxide
- BHA & BHT
- BPA (bisphenol A)
- Butoxyethanol
- Butylene glycol
- Calcium disodium EDTA
- Caprylyl glycol
- Carmine
- Carrageenan
- Ceteareth-20
- Cetalkonium chloride
- Cetrimonium chloride
- Cetrimonium bromide
- Cetylpyridinum chloride
- Citric Acid
- Chlormequat chloride
- Chlorophenesin
- Cocamidopropylamine oxide
- Cocamidopropyl betaine (coco betaine or betaine)
- Cocamidopropyl hudroxysultaine
- Cocodimonium hydroxypropyl
- Hydrolyzed rice protein
- Colloidal silver (only if used consistently – we use it once in a while)
- Denatured alcohol
- Dialkyldimethylammonium chloride
- Diammonium EDTA
- Diazolidnyl urea
- Diethylene glycol
- Diethyl ester dimethyl ammonium chloride
- Diquat
- Disodium EDTA
- Disodium Laureth sulfosuccinate
- Disteareth-75 IPDI
- Distearyldimethylammonium chloride
- DMDM hydantoin
- DL alpha-tocopherol
- Dodecyl benzene sulfonic acid
- EDTA
- Emulsifying Wax NF
- Ethylenediaminetetraacetic acid
- Flouride
- Formaldehyde & releasers
- Fragrance
- Germaben 2
- Germall plus
- Grapefruit seed extract (diphenol hydroxybenzene)
- Guar hydroxyproplytrimonium chloride
- Hydrogenated polydecene
- Hydroquinone
- Iodopropynyl butylcarbamate
- Isosteareth-20
- Lake dyes
- Lauraomedopropyl betaine
- Laureth-7
- Methylbenzethonium chloride
- Methylchloroisothiazolinone
- Methylisothiazolinone
- Mineral oil
- Nano particles
- Optiphen (and plus)
- Ozokerite
Ethoxylated ingredients:
- Acrylates/Steareth-20 Itaconate Copolymer
- Ammonium Capryleth Sulfate
- Ammonium Myreth Sulfate
- Ammonium Pareth-25 Sulfate
- Ceteareth-20
- Disteareth-75 IPDI, -100 IPDI
- Isosteareth-20
- Magnesium Laureth Sulfate
- Magnesium Oleth Sulfate
- Polyoxyethylene
- Polysorbate-20, -40, -60, -80
- Sodium Coceth Sulfate
- Sodium Deceth Sulfate
- Sodium Lureth Sulfate
- Sodium Myreth Sulfate
- Sodium Oleth Sulfate
- Steareth -2, -4, -10, -16, -20, -21
- Zinc Coceth Sulfate
- Parabens
- Paraffin
- Parfum
- Patrolatum
- Pentylene glycol
- Phenonip
- Phenoxyethanol
- Polyoxyethylene
- Polyproplene
- Polysorbates
- Potassium aluminum (potassium alum)
- Potassium oleate (raw form)
- Potassium sorbate
- Polyquaternium
- Polyquaternium-7
- Polyquaternium-10
- Quaternium-15
- Quaternium-31
- Quaternary ammonium compounds
- Sodium acrylate copolymer
- Sodium benzoate
- Sodium c14-16 olefin sulfonate
- Sodium coceth sulfate
- Sodium cocoyl sarcosinate
- Sodium deceth sulfate
- Sodium laureth sulfate
- Sodium lauryl sarcosinate
- Sodium metasilicate
- Sodium myreth sulfate
- Sodium oleth sulfate
- Sodium trideceth sulfate
- Strearamodopropyl dimethylamine
- Steareth-2,-4,-10,-16,-20,-21
- Strearalkonium chloride
- Synthetic ascorbic acid
- Talc
- Tetrabuylammonium hydroxide
- Tetrasodium edta
- Titanium dioxide
- Triclosan
- Triethanolamine
- Tripotassium edta
- Trisodium edta
- Vegetable oil quaternary
- White petroleum
- zeolite
The Toxic Free Choice Team
Danielle Alvarado
(Researcher & Writer)
Danielle Alvarado is a dedicated mother of three, a distinguished sustainability expert, and the founder of the widely respected Sustainably Kind Living website and community.
With a deep commitment to promoting a sustainable, non-toxic lifestyle, she prioritizes practical, stress-free solutions that empower individuals to make informed choices without falling prey to fear-mongering or doubt.
Danielle meticulously evaluates products and brands through rigorous, hands-on testing, comprehensive ingredient analysis, and cultivating direct, transparent relationships with the companies she supports.
Danielle serves as an indispensable member of the Toxic Free Choice team, where her expertise continues to shape the conversation around safer, more ethical consumerism.
Erin Ginsberg
(Researcher & Social Media Manager)
Erin Ginsberg is a seasoned sustainability and non-toxic living researcher, as well as a skilled social media strategist and content creator.
Erin has a wonderfully unique ability to take complex concepts and turn them into engaging, accessible content. She makes the pursuit of a non-toxic lifestyle both enjoyable and attainable!
Her creative ingenuity and unwavering commitment to environmental and health-conscious living have made her an invaluable asset to the Toxic Free Choice team.
Through her work, Erin continues to drive meaningful change, helping to foster a more informed and conscientious global community.
Jenna Stenderup
(Researcher & Writer)
Jenna is a former marketing consultant for pharmaceutical corporations with a robust academic background in biology.
In her early 20s, she was diagnosed with an autoimmune condition, which catalyzed a personal and professional journey to investigate the underlying factors contributing to her health challenges.
As her research deepened, she uncovered the pervasive presence of harmful chemicals in everyday products and their profound implications for long-term health.
This revelation inspired her to shift her focus, dedicating herself to empowering others to make informed, sustainable choices by raising awareness about the toxic substances we unwittingly introduce into our lives.
Through her work, Jenna strives to foster a more conscientious approach to wellness, encouraging individuals to consider the broader impact of their consumption on both personal health and the environment.
Our Mission
At Toxic Free Choice, our mission is to empower individuals to make informed decisions for a healthier, more sustainable lifestyle. In a world rife with greenwashing and misleading marketing, we pride ourselves on cutting through the noise to deliver trustworthy information.
Our writing and research team meticulously vet brands from across the United States, Europe, and Australia, delving deep into ethics, materials, sustainability, and ingredients. We do the research so you don’t have to, ensuring our community thrives in an increasingly eco-conscious world.
