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Choosing a non-toxic mascara is a smart move for your eye health and your overall health. These clean formulas are free of harmful chemicals that can cause irritation, allergic reactions, and other unwanted side effects.
To help you find your perfect match, we’ve compiled a list of the top non-toxic mascara brands that deliver stunning results without compromising your well-being. Get ready to embrace your lashes au natural!
You’re running late for work, no time for a full face of makeup, but you still want to look put-together and awake. What do you reach for? Your trusty tube of mascara of course!
With just a few swipes, your eyes instantly look bigger, brighter, and more alluring. It’s like a magic wand for your lashes, transforming your entire look in seconds.
But here’s the thing, not all mascaras are created equal. When it comes to the delicate skin around your eyes, you want to be extra careful about what you’re putting near them.
The last thing you need is a formula packed with harsh chemicals that can cause irritation, redness, or even allergic reactions. Talk about a beauty nightmare!
Best Non-Toxic Mascara, in a nutshell…
That’s why using non-toxic mascara is so important. These clean and green formulas promise to give you the luscious, fluttery lashes you crave without compromising your health.
Sounds like a dream come true, right? Well, not so fast. Even in the world of clean beauty, finding a truly non-toxic mascara can be difficult to find.
You see, many so-called “natural” mascaras still have a few questionable ingredients lurking in their formulas. It’s like playing a game of hide-and-seek with your eye health, and that’s not a game we want to play.
But don’t worry, we’ve done the research for you. We’ve scoured the beauty world high and low to find the best non-toxic mascaras that deliver stunning results while keeping your eyes happy and healthy.
These mascaras are packed with nourishing, natural ingredients that condition and strengthen your lashes, giving you the confidence to rock that no-makeup makeup look with just a swipe of mascara and a dab of lip gloss.
So, whether you’re a busy mom, a boss babe, or just someone who wants to simplify their beauty routine without sacrificing style, keep reading.
We’ve got the scoop on the best non-toxic mascaras of 2025 that will have you batting your lashes with confidence and ease.
What is non-toxic mascara?
Unlike conventional mascaras that often contain harmful ingredients like parabens, phthalates, and synthetic fragrances, non-toxic mascaras are made with cleaner, gentler ingredients that prioritize your eye health without compromising on performance.
Non-toxic mascaras use naturally derived ingredients, like nourishing oils and plant-based waxes, to condition and strengthen your lashes while providing the same lengthening, volumizing, and curling effects you love.
Non-toxic mascaras undergo rigorous testing to ensure they’re free of known toxic ingredients, making them a safer choice for your delicate eye area.
What toxic ingredients are commonly found in mascaras?
- Aluminum Powder (Colorant): Health risks include neurotoxin and allergens. How To Idenify: Aluminum powder.
- Benzalkonium Chloride (Preservative): Health risks include eye and skin irritation and allergic reactions. How To Idenify: Benzalkonium chloride.
- BHA (Butylated Hydroxyanisole)(Preservative): Health risks include potential carcinogens and endocrine disruptors. How To Idenify: BHA, Butylated hydroxyanisole.
- BHT (Butylated Hydroxytoluene)(Preservative): Health risks include potential carcinogens and endocrine disruptors. How To Idenify: BHT, Butylated hydroxytoluene.
- Carbon Black (Pigment (Black Color): Health risks include often contaminated with heavy metals. How To Idenify: Carbon black.
- Coal Tar Dyes (Colorant): Health risks include carcinogens and allergens. How To Idenify: FD&C or D&C followed by a color and number.
- DEA (pH adjuster): Health risks include can react to form nitrosamines (carcinogen). How To Idenify: DEA, diethanolamine.
- DMDM Hydantoin (Preservative (Formaldehyde-Releaser)): Health risks include carcinogens, irritants, and allergens. How To Idenify: DMDM hydantoin.
- Ethanolamine Compounds (MEA, DEA, TEA)(pH Adjuster & Emulsifier): Health risks include can react to form nitrosamines (carcinogens). How To Idenify: MEA, DEA, TEA, monoethanolamine, diethanolamine, triethanolamine.
- FD&C Colors (Colorant): Health risks include potential carcinogens and allergens. How To Idenify: FD&C followed by a color and number.
- Formaldehyde & Formaldehyde-Releasing Preservatives (Preservative): Health risks include carcinogens, irritants, and allergens. How To Idenify: Formaldehyde, imidazolidinyl urea, diazolidinyl urea, quaternium-15.
- Fragrance (Scent): Health risks include masking a mix of potentially harmful chemicals. How To Idenify: Fragrance, parfum.
- Heavy Metals (Contaminants in Pigments): Health risks include carcinogens, neurotoxins, and other health issues. How To Idenify: May not be listed, look for brands that test for heavy metals.
- Parabens (Preservative): Health risks include endocrine disruptors and potential link to breast cancer. How To Idenify: Methylparaben, propylparaben, butylparaben, ethylparaben, etc.
- PEGs (Polyethylene Glycols)(Thickener & Solvent): Health risks include PFAS (Per- and poly-fluoroalkyl substances). How To Idenify: PEG, followed by a number.
- PFAS (Per- and polyfluoroalkyl substances)(Makes Mascara Waterproof): Health risks include “Forever chemicals” linked to cancer, hormone disruption, and immune system issues. How To Idenify: May not be listed, look for “PFAS-free” mascaras.
- Petroleum Distillates (Makes Mascara Waterproof): Health risks include “Cones” eg. Dimethicone, Cyclomethicone, etc. How To Idenify: Mineral oil, Paraffin wax, White petrolatum, Liquid paraffin.
- Phthalates (Plasticizer): Health risks include endocrine disruptors, linked to reproductive and developmental issues. How To Idenify: Fragrance, phthalate, DEP, DBP, DEHP.
- Retinyl Acetate (Vitamin A)(Conditioning agent): Health risks include eye irritation and sensitivity. How To Idenify: Retinyl acetate, Vitamin A.
- Silicones (Creates Smooth Texture & Water-Resistant): Health risks include build-up on lashes, causing breakage and irritation. How To Idenify: “Cones” eg. Dimethicone, cyclomethicone, etc..
- Synthetic Dyes (Colorant): Health risks include potential carcinogens and allergens. How To Idenify: May be listed as colors with numbers or names (e.g., Yellow 5, Blue 1).
- Synthetic Fragrances (Scent): Health risks include can mask of a mix of potentially harmful chemicals. How To Idenify: Fragrance, parfum.
- Thimerosal (Preservative): Health risks include neurotoxin and harmful to developing brains. How To Idenify: Thimerosal, Merthiolate Sodium, ethylmercurithiosalicylate.
USDA Organic
If a mascara is USDA Certified Organic, it means that at least 95% of its ingredients are organic, and the remaining 5% must be approved by the USDA.
This certification ensures that the product is free of synthetic chemicals, pesticides, and GMOs.
COSMOS Organic and Natural
COSMOS is a European certification that guarantees the product is made with organic and natural ingredients.
For a mascara to be COSMOS Organic certified, at least 95% of the agriculturally derived ingredients must be organic, and for COSMOS Natural certification, at least 95% of the ingredients must be natural or derived from natural sources.
MADE SAFE
The MADE SAFE seal indicates that a product has been thoroughly screened for known harmful ingredients and is free of toxins that can harm human health and the environment.
NSF/ANSI 455-3
The NSF/ANSI 455-3 certification, also known as the NSF Cosmetics and Personal Care Product Certification, ensures that a product has been independently verified to meet strict standards for quality, safety, and sustainability.
This certification also verifies that the product is free from harmful levels of contaminants and that the manufacturer follows good manufacturing practices.
The Best Non-Toxic Mascaras for Sensitive Eyes
OGEE’s Beyond Clean Volumizing Mascara features a strengthening blend of jojoba oil and oat-derived proteins that target follicles to nourish and condition.
Infused with rich mineral pigments, it volumizes and improves the appearance of fuller, thicker lashes with each stroke.
With a pledge to provide a true organic difference, OGEE is proud to be Beyond Clean Beauty, with their organic collection certified by NSF, the most stringent standard in personal care products.
This certification ensures that each product utilizes the premium quality of natural and organic ingredients, retaining the maximum level of antioxidants, polyphenols, and micronutrients.
OGEE adheres to strict standards that require each formula to be free from harsh chemicals, synthetic fragrances, and artificial dyes, making them a leader in the world of organic beauty.
main Ingredients
Aloe Vera Leaf Juice, Iron Oxide, Beeswax, Water, Stearic Acid, Ethyl Alcohol, Sorbitan Sesquioleate, Shellac, Carnauba Wax, Propanediol. Fully meets our list of vetted ingredients.
location/shipping
United States, ships to the US, Canada, UK, Australia, and Switzerland.
Lauren Brooke Cosmetiques is redefining clean beauty with their Love Your Lashes Organic Tinted Eyelash Serum.
This truly pure and natural mascara alternative strengthens and protects your lashes with an exclusive blend of nourishing herbs and extracts.
Organic Horsetail, rich in bio-available silica, stimulates lash growth, while organic nettle fights against lash loss.
The lightweight formula applies like a serum, coating each lash in non-GMO, gluten-free, and soy-free goodness.
Use daily to nourish, protect, and enhance your natural lashes.
Ingredients
Water, Sorbitol, Probiotic Lactobacillus, Sunflower Wax, Cetyl Alcohol, Eyebright Extract, Burdock Root, Comfrey Extract, Carnauba Wax, Coconut Oil, Castor Oil, Xanthan Gum & Silver Citrate.
location/shipping
United States, ships within the US.
100% Pure’s Fruit Pigmented Ultra Lengthening Mascara is a dark, defining mascara that lengthens and separates lashes without clumping, smudging, or flaking.
The secret lies in the unique blend of black tea, berries, and cocoa that coats each lash in natural pigment and nourishing conditioners.
This water-resistant formula is enriched with antioxidant-rich seaweed, provitamin B5, and wheat and oat proteins, working together to strengthen, moisturize, and promote healthy lash growth.
While the slim, hourglass-shaped wand allows for precise application, lifting and separating each lash from root to tip.
Main Ingredients
Green Tea Extract, Vitamin E, Beeswax, Blackberry Extract, Blackcurrant Extract, Raspberry Extract, Oat Protein, Wheat Protein, Pro-vitamin B5, Seaweed Powder, Coconut Acid. Fully meets our list of vetted ingredients.
location/shipping
United States, ships to the US, Canada, UK, France, and Netherlands.
Use code TFC15 for 15% off!
River Organics’ Black Zero-Waste Mascara, made with natural coconut oil and rhassoul clay, is a fantastic alternative to traditional mascaras.
This high-performance, vegan mascara is designed to last all day, providing stunning, clump-free lashes that make a statement.
Infused with nourishing castor oil, this mascara not only enhances your lashes but also conditions them, promoting healthier, stronger lashes over time.
100% vegan and cruelty-free certified, River Organics is committed to ethical beauty, providing solutions that are kind to animals and the environment.
Ingredients
Candelilla Wax, *Coconut oil, Bentonite Clay, Rhassoul Clay, *Arrowroot Powder, *Shea Butter, Castor Oil, Zinc Oxide (non-nano), Vitamin E. Oil, Iron Oxides. *Certified Organic
location/shipping
United States, ships to the US.
Elate Cosmetics’ Essential Mascara is designed for sensitive eyes.
The water- and sweat-resistant formula ensures long-lasting wear, while organic white tea provides antioxidants to promote lash health.
A light coat plumps and lengthens lashes, while additional coats build volume.
This versatile mascara also grooms and holds brows in place all day, working as hard as you do.
Main Ingredients
Water, Iron Oxide, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Carnauba Wax, Cetearyl Alcohol, Glycerin, Bayberry Fruit Wax. Fully meets our list of vetted ingredients.
location/shipping
United States, ships to the US, United Kingdom, Canada, Germany and Australia.
Pure Haven’s Volumizing Mascara in jet black makes eyelashes “pop” with a unique non-toxic formulation that lifts and lengthens each lash.
Pullulan provides volume, while a combination of oils and butter nourishes.
Hyaluronic acid and vitamins B3, B5, and E work together to strengthen, moisturize, and promote healthy lash growth.
Pure Haven is committed to creating the safest, most effective products using only non-toxic ingredients, without compromises.
In a world rampant with greenwashing, Pure Haven stands out by formulating their products using sustainable, natural ingredients and safe synthetics where necessary.
main Ingredients
Organic Aloe Vera Leaf Juice, Iron Oxide, Organic Shea Butter, Organic Beeswax, Polyglyceryl-6 Distearate, Vegetable Glycerin, Mango Butter. Fully meets our list of vetted ingredients.
location/shipping
United States, ships to the US, Canada, UK, France and Netherlands
Benefits of Using Non-Toxic Mascara
Reducing Exposure to Toxic Chemicals
The most compelling reason to switch to a non-toxic mascara is to minimize your exposure to these harmful chemicals.
By opting for a non-toxic formula, you’re taking a proactive step towards reducing your toxic load and protecting your overall health.
Plus, with so many high-performing non-toxic mascaras on the market today, you don’t have to sacrifice quality for safety.
Nourishing Natural Ingredients
Non-toxic mascaras are packed with beneficial natural ingredients that nourish and strengthen your lashes from root to tip. Think of conditioning oils like coconut, castor, and argan, which help to prevent breakage and promote lash growth.
Some formulas even contain antioxidant-rich vitamins like E and B5 to protect your lashes from environmental stressors. When you choose clean, natural, and organic ingredients, you’re giving your lashes the TLC they deserve.
Gentle on Sensitive Eyes
If you have sensitive eyes, you’ll love switching to a non-toxic mascara!
Common mascaras contain harsh ingredients that can irritate your eyes, leaving them feeling gritty, itchy, and red. In some cases, they can even cause allergic reactions. It’s not exactly the glamorous look you’re going for!
Non-toxic formulas, on the other hand, are much gentler and less likely to trigger sensitivities. They’re free of common irritants like synthetic fragrances and dyes, making them a safer choice if you have particularly sensitive eyes.
Long-Term Lash Health
But the benefits of non-toxic mascaras go beyond just short-term comfort, they can also have a positive impact on your long-term eye and lash health.
Toxic ingredients in conventional mascaras can lead to dryness, brittleness, and even lash loss over time. And we don’t want that!
By choosing a non-toxic formula, you’re reducing your exposure to these harmful substances and giving your lashes a chance to thrive.
Plus, many non-toxic mascaras contain ingredients that actively support lash health, like biotin and peptides, which can help to boost thickness and volume over time.
+5 More Low-Tox Mascaras
ILIA Beauty’s Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara.
Buildable and flake-resistant, it lengthens, lifts, and separates with just the right amount of volume.
Boosted with arginine and organic shea butter, this lightweight mascara nourishes and conditions lashes with each swipe.
The dual-sided wand allows you to customize your lash look. The shorter side curls and lifts, while the longer, comb-like side separates and lengthens.
Why Low tox?
Contains Caprylyl Glycol, Sodium Benzoate, Citric Acid and Benzoic Acid
location/shipping
United States, ships to the US, France, Singapore, and UAE.
Axiology’s Zero Waste Mascara adds fullness, length, and lift for big, fanned-out lashes that practically hit your browbone.
This premium sustainable mascara allows you to say yes to loud, luscious lashes and no to plastic waste.
Clean, buildable, and endlessly refillable, it gives lashes a lustrous coat of dramatic volume that you can feel good about.
It’s cruelty-free, vegan-friendly, and carbon neutral for minimal impact on the environment.
why low tox?
Contains Caprylyl Glycol
location/shipping
United States, ships to the US and Chile.
Well People’s Expressionist Pro Mascara is a defining and lengthening mascara for long-lasting wear.
This 100% vegan formula lengthens, defines, and creates visibly fuller-looking lashes with just one swipe.
The long-wear, non-flaking formula is easy to remove without scrubbing.
The unique molded rubber mascara brush precisely separates each lash.
Enriched with plant-based ingredients like vitamin E, cellulose plant fiber, and sunflower seed oil, this mascara nourishes and conditions lashes from root to tip.
Why low tox?
Contains Potassium Sorbate
location/shipping
United States, ships to the US.
RMS Organics’ Straight Up Volumizing Peptide Mascara lifts, lengthens, and nourishes, powered by peptides for lashes that last all day.
This clean and smudge-free mascara delivers 12 hours of full lift and volume while it strengthens, revitalizes, and thickens lashes.
The exclusive tri-locking system creates smudge-free, flake-free long wear, while the plush brush lays on the drama.
RMS Organics is committed to creating products that are not only non-toxic but that actually heal and nourish skin.
WHy low tox?
Contains Butylene Glycol
location/shipping
United States, ships to the US, United Kingdom, Canada, Switzerland, and France.
Juice Beauty’s Phyto-Pigments Ultra-Natural Mascara is a volumizing, nutrient-rich natural mascara powered by intense plant-derived Phyto-Pigments for a feathery-soft look and feel after every smooth, buildable coat.
Made with clean ingredients, this non-drying formula leaves lashes clump-free and is designed to minimize smudging and flaking. It’s been voted as one of Vogue’s Best in Class.
Juice Beauty, one of the best natural organic makeup brands in the ecosphere, is known for their amazing tinted moisturizers, blushes, and BB creams that flawlessly merge organic skincare and makeup benefits.
why low tox?
Contains Sodium Benzoate
location/shipping
United States, ships to the US, United Kingdom, Canada, Australia, and Singapore.
Non-toxic mascara vs. conventional mascara – is it worth it?
One of the biggest concerns about non-toxic mascaras is whether they can deliver the same results as conventional formulas.
The good news is that today’s non-toxic mascaras have come a long way in terms of performance. Many clean mascaras offer impressive lengthening, volumizing, and curling effects that rival drugstores and luxury brands.
When it comes to longevity and wear time, non-toxic mascaras can hold their own. While some may require a touch-up throughout the day, many clean formulas offer long-lasting, smudge-proof wear that keeps your lashes looking great from morning to night.
As for price point, it’s true that some non-toxic mascaras can be more expensive than drugstore brands. However, the difference in cost is often reflective of the high-quality, clean ingredients used in the formulas.
And there are so many non-toxic options available at different price points, there’s a clean mascara out there for every budget.
What are some tips for choosing the best non-toxic mascara?
Identify Your Lash Goals
Volume: Look for mascaras that boast a “volumizing” or “thickening” effect. These usually contain ingredients like beeswax or plant-based waxes that help coat each lash for a fuller look.
Length: If you desire longer lashes, seek mascaras labeled as “lengthening.” They often have fibers that adhere to your lashes, creating the illusion of added length.
Curl: For those with straight lashes, a “curling” mascara can help hold a curl throughout the day. These usually have a curved wand and a formula designed to set the shape.
Assess Your Sensitivity Level
Sensitive Eyes: If your eyes are easily irritated, opt for mascaras specifically formulated for sensitive eyes. They generally exclude common irritants like fragrances, parabens, and sulfates.
Contact Lens Wearers: Choose mascaras that are safe for contact lens wearers. These tend to be less likely to flake or smudge, minimizing the risk of irritating your lenses.
Keep Your Lifestyle In Mind
Water Resistance: If you need your mascara to withstand sweat, tears, or rain, a water-resistant or waterproof formula is essential. However, remember that these can be harder to remove and may require a dedicated makeup remover.
Long-Wear: For those with busy schedules or who simply want a mascara that lasts all day, a long-wear formula can be a great option.
Remember To
- Read the ingredients list. Even with organic and non-toxic mascaras, it’s important to review the ingredient list to ensure you’re comfortable with the components.
- Always do a patch test. If you’re trying a new mascara brand, especially if you have sensitive skin, perform a patch test on your inner arm before applying it to your lashes to check for any reactions.
- Replace your mascara regularly. To prevent bacterial buildup, replace your mascara every 3-6 months.
What’s the best way to apply non-toxic mascara for long-lasting wear?
Application Tips
- Prime your lashes. If you have particularly oily lids, consider lightly dusting them with a translucent powder or using an eyeshadow primer. This creates a barrier and prevents smudging.
- Wipe the wand before applying, and gently wipe the excess mascara off the wand onto a tissue. This helps to avoid clumping.
- Less is more. Apply thin coats and build up gradually for your desired effect. Too much mascara at once can lead to smudging and flaking.
- Avoid pumping the wand. Pumping the wand introduces air into the tube, which can dry out the mascara and shorten its lifespan. Instead, gently swirl the wand inside the tube to pick up the product.
- Store your mascara properly. Keep the mascara tightly closed when not in use and avoid exposing it to extreme temperatures.
Application Techniques
- Wiggle and roll. Start at the base of your lashes and wiggle the wand back and forth while slowly rolling it upwards. This helps coat each lash evenly from root to tip.
- Focus on the roots. For extra volume, concentrate the mascara at the roots of your lashes and lightly feather it upwards.
- Use a lash comb. If you experience clumping, gently run a lash comb through your lashes while the mascara is still wet to separate them.
- Don’t forget the lower lashes, Lightly coat your lower lashes with mascara for a complete look. Use a smaller wand or the tip of the main wand for more precise application.
Application Tips for Sensitive Eyes
- Ensure your lashes are clean and free of any makeup residue or oils before applying mascara. Use a gentle, fragrance-free cleanser.
- If you use eye cream, allow it to fully absorb before applying mascara. This helps prevent smudging and irritation.
- Choose a hypoallergenic formula. Opt for mascaras specifically designed for sensitive eyes. Look for those that are fragrance-free, paraben-free, and ophthalmologist-tested.
- Always do a patch test on your inner arm before applying a new mascara to your lashes, even if it’s labeled as hypoallergenic.
- Apply a thin layer of mascara to your upper lashes, focusing on the roots. Avoid applying too much mascara too close to the lash line, as this can irritate sensitive eyes.
- Use a clean mascara wand or a disposable spoolie brush to gently separate any clumps and remove excess mascara.
- Avoid rubbing. If you need to remove any smudges, use a cotton swab dipped in a gentle makeup remover and gently dab the area. Avoid rubbing or pulling on your lashes.
What’s the best way to remove non-toxic mascara?
To remove non-toxic mascara gently, soak a cotton pad with oil-based or micellar water remover and hold it over your closed eye for a few seconds. This allows the mascara to break down, making it easier to gently wipe away.
Be sure to choose products designed for sensitive eyes and avoid harsh ingredients. Cleansing your face afterward with a mild cleanser ensures all residue is gone. Reusable makeup remover pads offer a sustainable alternative to disposable cotton pads.
For a smoother removal process, use lukewarm water and be patient to avoid irritation. Don’t forget to cleanse your eyelids and apply a gentle eye cream afterward to hydrate and soothe the delicate eye area.
How can I extend the life of my non-toxic mascara?
Tightly Close the Tube: After each use, make sure to screw the cap on tightly to prevent air from getting in and drying out the mascara.
Avoid Pumping the Wand: Pumping the wand in and out of the tube introduces air, which can dry out the formula and lead to clumping. Instead, gently swirl the wand inside the tube to pick up the product.
Store in a Cool, Dry Place: Avoid storing your mascara in direct sunlight or in humid areas like the bathroom. Extreme temperatures can affect the formula and shorten its lifespan.
Clean the Wand Regularly: Wipe the wand with a clean tissue after each use to remove any excess mascara and prevent clumps from forming.
Don’t Share: Sharing mascara can introduce bacteria and lead to eye infections. It’s best to keep your mascara for personal use only.
Replace Regularly: Even with proper care, mascara has a limited shelf life. It’s generally recommended to replace your mascara every 3-6 months to avoid bacterial buildup and ensure optimal performance.
This has been your ultimate guide to the best non-toxic mascara brands for 2025.
These top non-toxic mascara brands prove that clean, natural ingredients can deliver luscious, fluttery lashes while keeping harsh chemicals and irritants at bay.
By choosing a non-toxic mascara, you’re making a conscious decision to support brands that value transparency, gentle ingredients, and the health of their customers. These mascaras are more than just a beauty product, they’re a statement about the kind of world you want to live in.
So go ahead, and swipe on your favorite non-toxic mascara with confidence, knowing that you’re doing the best for your lashes.
Whether you’re rocking a full glam look or embracing your natural beauty, these clean mascaras will be your secret weapon for lashes that look and feel their best.
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