This post may contain affiliate links. By browsing this website, you agree to our disclaimer, privacy policy, and terms of use.

Looking for the best non-toxic mascara in 2024? Then you’re definitely in the right place!

Choosing a non-toxic mascara is a smart move for your eye health and your overall health. These clean formulas are free of harmful chemicals that can cause irritation, allergic reactions, and other unwanted side effects.

To help you find your perfect match, we’ve compiled a list of the top non-toxic mascara brands that deliver stunning results without compromising your well-being. Get ready to embrace your lashes au natural!

Best Non-Toxic Mascara, in a nutshell…

You’re running late for work, no time for a full face of makeup, but you still want to look put-together and awake. What do you reach for? Your trusty tube of mascara of course! 

With just a few swipes, your eyes instantly look bigger, brighter, and more alluring. It’s like a magic wand for your lashes, transforming your entire look in seconds.

But here’s the thing, not all mascaras are created equal. When it comes to the delicate skin around your eyes, you want to be extra careful about what you’re putting near them. 

The last thing you need is a formula packed with harsh chemicals that can cause irritation, redness, or even allergic reactions. Talk about a beauty nightmare!

That’s why using non-toxic mascara is so important. These clean and green formulas promise to give you the luscious, fluttery lashes you crave without compromising your health.

Sounds like a dream come true, right? Well, not so fast. Even in the world of clean beauty, finding a truly non-toxic mascara can be difficult to find.

You see, many so-called “natural” mascaras still have a few questionable ingredients lurking in their formulas. It’s like playing a game of hide-and-seek with your eye health, and that’s not a game we want to play.

But don’t worry, we’ve done the research for you. We’ve scoured the beauty world high and low to find the best non-toxic mascaras that deliver stunning results while keeping your eyes happy and healthy. 

These mascaras are packed with nourishing, natural ingredients that condition and strengthen your lashes, giving you the confidence to rock that no-makeup makeup look with just a swipe of mascara and a dab of lip gloss.

So, whether you’re a busy mom, a boss babe, or just someone who wants to simplify their beauty routine without sacrificing style, keep reading.

We’ve got the scoop on the best non-toxic mascaras of 2024 that will have you batting your lashes with confidence and ease.

What is non-toxic mascara?

Unlike conventional mascaras that often contain harmful ingredients like parabens, phthalates, and synthetic fragrances, non-toxic mascaras are made with cleaner, gentler ingredients that prioritize your eye health without compromising on performance.

Non-toxic mascaras use naturally derived ingredients, like nourishing oils and plant-based waxes, to condition and strengthen your lashes while providing the same lengthening, volumizing, and curling effects you love. 

Non-toxic mascaras undergo rigorous testing to ensure they’re free of known toxic ingredients, making them a safer choice for your delicate eye area.

What toxic ingredients are commonly found in mascaras?

Toxic IngredientWhy it’s Found in MascaraAssociated Health RisksHow to Identify on Label
Aluminum PowderColorantNeurotoxin, allergenAluminum powder
Benzalkonium ChloridePreservativeEye and skin irritation, allergic reactionsBenzalkonium chloride
BHA (Butylated Hydroxyanisole)PreservativePotential carcinogen, endocrine disruptorBHA, Butylated hydroxyanisole
BHT (Butylated Hydroxytoluene)PreservativePotential carcinogen, endocrine disruptorBHT, Butylated hydroxytoluene
Carbon BlackPigment (black color)Often contaminated with heavy metalsCarbon black
Coal Tar DyesColorantCarcinogen, allergenFD&C or D&C followed by a color and number
DEApH adjusterCan react to form nitrosamines (carcinogen)DEA, diethanolamine
DMDM HydantoinPreservative (formaldehyde-releaser)Carcinogen, irritant, allergenDMDM hydantoin
Ethanolamine Compounds (MEA, DEA, TEA)pH adjuster, emulsifierCan react to form nitrosamines (carcinogen)MEA, DEA, TEA, monoethanolamine, diethanolamine, triethanolamine
FD&C ColorsColorantPotential carcinogen, allergenFD&C followed by a color and number
Formaldehyde & Formaldehyde-releasing preservativesPreservativeCarcinogen, irritant, allergenFormaldehyde, imidazolidinyl urea, diazolidinyl urea, quaternium-15
FragranceScentCan mask a mix of potentially harmful chemicalsFragrance, parfum
Heavy MetalsContaminant in pigmentsCarcinogen, neurotoxin, other health issuesMay not be listed, look for brands that test for heavy metals
ParabensPreservativeEndocrine disruptor, potential link to breast cancerMethylparaben, propylparaben, butylparaben, ethylparaben, etc.
PEGs (Polyethylene Glycols)Thickener, solventPFAS (Per- and poly-fluoroalkyl substances)PEG, followed by a number
PFAS (Per- and polyfluoroalkyl substances)Makes mascara waterproof“Forever chemicals” linked to cancer, hormone disruption, immune system issuesMay not be listed, look for “PFAS-free” mascaras
Petroleum DistillatesMakes mascara waterproof“Cones” eg. Dimethicone, Cyclomethicone, etc.Mineral oil, Paraffin wax, White petrolatum, Liquid paraffin
PhthalatesPlasticizerEndocrine disruptor, linked to reproductive and developmental issuesFragrance, phthalate, DEP, DBP, DEHP
Retinyl Acetate (Vitamin A)Conditioning agentCan cause eye irritation and sensitivityRetinyl acetate, Vitamin A
SiliconesCreates smooth texture, water-resistantCan build up on lashes, causing breakage and irritation“Cones” eg. Dimethicone, cyclomethicone, etc.
Synthetic DyesColorantPotential carcinogen, allergenMay be listed as colors with numbers or names (e.g., Yellow 5, Blue 1)
Synthetic Fragrances ScentCan mask a mix of potentially harmful chemicalsFragrance, parfum
ThimerosalPreservativeNeurotoxin, harmful to developing brainsThimerosal, Merthiolate
Sodium, ethylmercurithiosalicylate

What certifications should I look for when shopping for a non-toxic mascara?

USDA Organic

If a mascara is USDA Certified Organic, it means that at least 95% of its ingredients are organic, and the remaining 5% must be approved by the USDA.

This certification ensures that the product is free of synthetic chemicals, pesticides, and GMOs.

COSMOS Organic and Natural

COSMOS is a European certification that guarantees the product is made with organic and natural ingredients.

For a mascara to be COSMOS Organic certified, at least 95% of the agriculturally derived ingredients must be organic, and for COSMOS Natural certification, at least 95% of the ingredients must be natural or derived from natural sources.

MADE SAFE

The MADE SAFE seal indicates that a product has been thoroughly screened for known harmful ingredients and is free of toxins that can harm human health and the environment.

NSF/ANSI 455-3

The NSF/ANSI 455-3 certification, also known as the NSF Cosmetics and Personal Care Product Certification, ensures that a product has been independently verified to meet strict standards for quality, safety, and sustainability. 

This certification also verifies that the product is free from harmful levels of contaminants and that the manufacturer follows good manufacturing practices.

8 Non-Toxic Mascaras for Sensitive Eyes

Lauren Brooke Cosmetiques is redefining clean beauty with their Love Your Lashes Organic Tinted Eyelash Serum

This truly pure and natural mascara alternative strengthens and protects your lashes with an exclusive blend of nourishing herbs and extracts.

Organic Horsetail, rich in bio-available silica, stimulates lash growth, while organic nettle fights against lash loss.

The lightweight formula applies like a serum, coating each lash in non-GMO, gluten-free, and soy-free goodness. 

Use daily to nourish, protect, and enhance your natural lashes.

Price

$9.00

Ingredients

Water, Sorbitol (Corn-derived), Probiotic Lactobacillus (Coconut-derived), Sunflower Wax, Cetyl Alcohol, Eyebright Extract, Burdock Root, Comfrey Extract, Carnauba Wax, Coconut Oil, Castor Oil, Xanthan Gum (Corn sugar-derived), Silver Citrate. (May contain iron oxides).

location/shipping

United States, ships within the US.

Elate Cosmetics’ Essential Mascara is designed for sensitive eyes.

The water- and sweat-resistant formula ensures long-lasting wear, while organic white tea provides antioxidants to promote lash health.

A light coat plumps and lengthens lashes, while additional coats build volume.

This versatile mascara also grooms and holds brows in place all day, working as hard as you do.

Elate Cosmetics is not just one of the best certified organic makeup brands, but also a fantastic destination for waste-free beauty finds.

Hundreds of thousands of packages have been saved from landfills, thanks to their innovative refillable products. 

Elate goes the extra mile by incorporating seed paper packaging.

More than one hundred thousand gardens have sprouted from these packages, turning what was once waste into something beautiful and green. 

Price

$33.00

Ingredients

Water, Iron Oxide, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Carnauba Wax, Cetearyl Alcohol, Glycerin, Bayberry Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Green Tea Leaf Extract, Xanthan Gum, Jojoba Seed Oil, Sodium Hydroxide, Galactoarabinan.

location/shipping

United States, ships to the US, United Kingdom, Canada, Germany and Australia. 

100% Pure’s Fruit Pigmented Ultra Lengthening Mascara is a dark, defining mascara that lengthens and separates lashes without clumping, smudging, or flaking.

The secret lies in the unique blend of black tea, berries, and cocoa that coats each lash in natural pigment and nourishing conditioners.

This water-resistant formula is enriched with antioxidant-rich seaweed, provitamin B5, and wheat and oat proteins, working together to strengthen, moisturize, and promote healthy lash growth.

While the slim, hourglass-shaped wand allows for precise application, lifting and separating each lash from root to tip. 

100% Pure lives up to its name, producing the purest, healthiest products and educating on the importance of being 100% pure.

Their formulations adhere to strict purity standards, never containing harsh or toxic ingredients. 

Price

$28.00

Ingredients

Green Tea Extract, Vitamin E, Beeswax, Blackberry Extract, Blackcurrant Extract, Raspberry Extract, Oat Protein, Wheat Protein, Pro-vitamin B5, Seaweed Powder, Coconut Acid, Mica, Cocoa Butter, Pearl Powder, Rice Powder, Cocoa Powder, Powdered Coffee Beans, Lavender Honey, Oregano Extract, Thyme Extract, Rosemary Extract, Lavender Extract, Goldenseal Extract.

location/shipping

United States, ships to the US, Canada, UK, France, and Netherlands.  

Crunchi’s Shattered Mascara delivers bold, unstoppable length, lift, and volume with a blend of organic castor seed oil and sunflower wax. 

The high-pigment finish creates dramatic, defined lashes with a glossy sheen.

And we love that this water-resistant formula is safe for use in the delicate eye area.

Crunchi is committed to creating cosmetics that are safe, high-performing, and sustainable.

They rigorously research and test every ingredient to ensure both safety and effectiveness.

Winner of the 2021 Healing Lifestyles Earth Day Beauty Awards, Shattered Mascara is EWG Verified, Leaping Bunny Certified, Certified 4ocean Plastic Neutral, Non-GMO, Vegan, and Gluten-Free.

Price

$30.00

Ingredients

Water, Shea Butter, Acrylates Copolymer, Neopentyl Glycol Diheptanoate, Castor Seed Oil, Carnauba Wax, VP/Eicosene Copolymer, Glycerin, Candelilla Wax, Glyceryl Stearate SE, Stearic Acid, Sunflower Seed Wax, Cellulose, Ethylhexylglycerin, Olive Oil Unsaponifiables, Caprylyl Glycol, Shorea Robusta Resin, Rhus Verniciflua Peel Wax, Xanthan Gum, Sodium Hydroxide, Sodium Phytate, Sodium Carbonate, Alcohol, May Contain (+/-): Iron Oxides CI 77499.

location/shipping

United States, ships within the US.   

Pure Haven’s Volumizing Mascara in jet black makes eyelashes “pop” with a unique non-toxic formulation that lifts and lengthens each lash. 

Pullulan provides volume, while a combination of oils and butter nourishes.

Hyaluronic acid and vitamins B3, B5, and E work together to strengthen, moisturize, and promote healthy lash growth.

Pure Haven is committed to creating the safest, most effective products using only non-toxic ingredients, without compromises.

In a world rampant with greenwashing, Pure Haven stands out by formulating their products using sustainable, natural ingredients and safe synthetics where necessary. 

Blending safety and science, they provide a full line of personal care and home products that truly work better than their toxic counterparts.

Price

$29.95

Ingredients

Organic Aloe Vera Leaf Juice, Iron Oxide, Organic Shea Butter, Organic Beeswax, Polyglyceryl-6 Distearate, Vegetable Glycerin, Mango Butter Dimer Dilinoleyl Esters/Dimer Dilinoleate Copolymer, Pullulan, Leuconostoc/Radish Root Ferment Filtrate, Organic Carnauba Wax, Hydroxyethylcellulose, Cetyl Alcohol, Sodium Hyaluronate, Niacinamide, Panthenol, Vitamin E, Xanthan Gum, Glyceryl Caprylate, Sodium Levulinate, Sodium Anisate, Levulinic Acid.

location/shipping

United States, ships to the US, Canada, UK, France and Netherlands  

OGEE’s Beyond Clean Volumizing Mascara features a strengthening blend of jojoba oil and oat-derived proteins that target follicles to nourish and condition.

Infused with rich mineral pigments, it volumizes and improves the appearance of fuller, thicker lashes with each stroke.

OGEE is all about creating the ultimate certified organic collection of high-performance, multi-functional beauty products.

With a pledge to provide a true organic difference, OGEE is proud to be Beyond Clean Beauty, with their organic collection certified by NSF, the most stringent standard in personal care products.

This certification ensures that each product utilizes the premium quality of natural and organic ingredients, retaining the maximum level of antioxidants, polyphenols, and micronutrients. 

OGEE adheres to strict standards that require each formula to be free from harsh chemicals, synthetic fragrances, and artificial dyes, making them a leader in the world of organic beauty.

Price

$36.00

Ingredients

Aloe Vera Leaf Juice, Iron Oxide, Beeswax, Water, Stearic Acid, Ethyl Alcohol, Sorbitan Sesquioleate, Shellac, Carnauba Wax, Propanediol, Banana Fruit Extract, Silica, Potassium Hydroxide, Raspberry Ketones, Palmitic Acid, Benzyl Alcohol, Glyceryl Caprylate, Galactoarabinan, Sodium Phytate, Acacia Senegal Gum, Xanthan Gum, Glyceryl Undecylenate, Hydrolyzed Oat Protein, Jojoba Seed Oil, Alcohol.

location/shipping

United States, ships to the US, Canada, UK, Australia, and Switzerland.  

HAN Skincare’s Chamomile Mascara is a lightweight yet buildable formula that creates up-lifted, eye-opening lashes without clumping or flaking.

A few quick strokes separate, lift, and volumize lashes for a naturally lush look.

The specially designed brush helps to separate and prevent clumping while building volume at the root for even distribution.

Infused with Chamomile, Vitamin E, and Sunflower Seed Oil, this mascara nourishes and conditions your lashes.

Free from carbon black and petroleum, it’s friendly for sensitive eyes.

HAN Skincare Cosmetics is dedicated to developing conscious formulas that prioritize skin health and natural beauty.

Replacing questionable ingredients found in conventional makeup, HAN offers high-quality alternatives that nourish and benefit the skin. 

Price

$20.00

Ingredients

Water, Chamomile Hydrosol, Synthetic Beeswax, Carnauba Wax, Zein, Stearic Acid, Rice Powder, Sunflower Seed Oil, Sodium Hydroxide, Vegetable Glycerin, Lecithin, Vitamin E, Oregano Leaf Extract, Thyme Extract, Olive Leaf Extract, Rosemary Leaf Extract, Lavender Flower Extract, Goldenseal Root Extract, Phenethyl Alcohol, Pentylene Glycol, Propanediol, May Contain: Iron Oxides, Titanium Dioxide.

location/shipping

United States, ships to the US, Canada, and the UK.  

River Organics’ Black Zero-Waste Mascara, made with natural coconut oil and rhassoul clay, is a fantastic alternative to traditional mascaras.

This high-performance, vegan mascara is designed to last all day, providing stunning, clump-free lashes that make a statement.

Infused with nourishing castor oil, this mascara not only enhances your lashes but also conditions them, promoting healthier, stronger lashes over time. 

100% vegan and cruelty-free certified, River Organics is committed to ethical beauty, providing solutions that are kind to animals and the environment.

The eco-friendly paper packaging and biodegradable sugar cane label showcase the brand’s dedication to sustainability.

Touted as one of the best natural organic makeup brands in 2024, River Organics’ formulas are premium-quality, natural, vegan, cruelty-free, and zero-waste.

The majority of their healthy makeup is crafted using just a handful of EWG-verified natural ingredients like lab-made conflict-free mica, organic cacao butter, and macadamia nut oil. 

Price

$18.00

Ingredients

Candelilla Wax, *Coconut oil, Bentonite Clay, Rhassoul Clay, *Arrowroot Powder, *Shea Butter, Castor Oil, Zinc Oxide (non-nano), Vitamin E. Oil, Iron Oxides. *Certified Organic

location/shipping

United States, ships to the US.

7 Great Low-Tox Mascaras We Recommend

Well People’s Expressionist Pro Mascara is a defining and lengthening mascara for long-lasting wear.

This 100% vegan formula lengthens, defines, and creates visibly fuller-looking lashes with just one swipe. 

The long-wear, non-flaking formula is easy to remove without scrubbing.

The unique molded rubber mascara brush precisely separates each lash.

Enriched with plant-based ingredients like vitamin E, cellulose plant fiber, and sunflower seed oil, this mascara nourishes and conditions lashes from root to tip.

An Allure Best of Beauty Award Winner, it really opens your eyes to clean beauty and real results.

Well People is a go-to for certified organic makeup products that do more than just add color – they pamper and rejuvenate your skin in the process.

This brand is all about delivering the perfect balance of color and coverage while treating your skin with care.

Price

$20.00

Ingredients

Water, Sunflower Seed Wax, Carnauba Wax, C10-18 Triglycerides, Glycerin, Olive Oil Unsaponifiables, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Stearic Acid, Glyceryl Stearate, Palmitic Acid, Glyceryl Caprylate, Aminomethyl Propanol, Shorea Robusta Resin, Rhus Verniciflua Peel Wax, Microcrystalline Cellulose, Potassium Sorbate, Xanthan Gum, Glyceryl Undecylenate, Vitamin E, Sunflower Seed Oil.

location/shipping

United States, ships to the US.

RMS Organics’ Straight Up Volumizing Peptide Mascara lifts, lengthens, and nourishes, powered by peptides for lashes that last all day. 

This clean and smudge-free mascara delivers 12 hours of full lift and volume while it strengthens, revitalizes, and thickens lashes.

The exclusive tri-locking system creates smudge-free, flake-free long wear, while the plush brush lays on the drama. 

RMS Organics is committed to creating products that are not only non-toxic but that actually heal and nourish skin.

Their formulas are crafted with raw, food-grade, and organic ingredients in their natural state, allowing their living, healing attributes to penetrate and rejuvenate the skin. 

Price

$29.00

Ingredients

Water, Candelilla Wax, Shea Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Carnauba Wax, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Corn Starch, Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, White Tea Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides.

location/shipping

United States, ships to the US, United Kingdom, Canada, Switzerland, and France.

ILIA Beauty’s Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara.

Buildable and flake-resistant, it lengthens, lifts, and separates with just the right amount of volume. 

Boosted with arginine and organic shea butter, this lightweight mascara nourishes and conditions lashes with each swipe. 

The dual-sided wand allows you to customize your lash look. The shorter side curls and lifts, while the longer, comb-like side separates and lengthens. 

Gentle enough for sensitive eyes, the 99% naturally derived formula rinses away easily with just warm water.

ILIA Beauty challenges the conventions of clean beauty, creating innovative, safe, and potent formulas that protect and revive.

ILIA sees skincare and makeup as one, incorporating active levels of skincare ingredients that shield skin from environmental stressors. 

Price

$20.00

Ingredients

Water, Beeswax, Shea Butter, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Carnauba Wax, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Corn Starch, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Nettle Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Iron Oxide

location/shipping

United States, ships to the US, France, Singapore, and UAE. 

Axiology’s Zero Waste Mascara adds fullness, length, and lift for big, fanned-out lashes that practically hit your browbone. 

This premium sustainable mascara allows you to say yes to loud, luscious lashes and no to plastic waste. 

Clean, buildable, and endlessly refillable, it gives lashes a lustrous coat of dramatic volume that you can feel good about.

It’s cruelty-free, vegan-friendly, and carbon neutral for minimal impact on the environment.

Axiology is a certified organic makeup brand that injects “100% evil-free” color into clean beauty routines. 

Price

$39.00

Ingredients

Water, Iron Oxides, Sunflower Seed Wax, Styrene/Acrylates Copolymer, Glyceryl Stearate, Myrica Pubescens Fruit Wax, Stearic Acid, Glycerin, Propanediol, Carnauba Wax, Acrylates Copolymer, VP/Eicosene Copolymer, Rhus Succedanea Fruit Wax, Olive Oil Unsaponifiables, Aminomethyl Propanediol, Xanthan Gum, Vitamin E, Ethylhexylglycerin, Caprylyl Glycol

location/shipping

United States, ships to the US and Chile. 

Juice Beauty’s Phyto-Pigments Ultra-Natural Mascara is a volumizing, nutrient-rich natural mascara powered by intense plant-derived Phyto-Pigments for a feathery-soft look and feel after every smooth, buildable coat. 

Made with clean ingredients, this non-drying formula leaves lashes clump-free and is designed to minimize smudging and flaking. It’s been voted as one of Vogue’s Best in Class.

Juice Beauty, one of the best natural organic makeup brands in the ecosphere, is known for their amazing tinted moisturizers, blushes, and BB creams that flawlessly merge organic skincare and makeup benefits.

Their secret lies in their exclusive use of natural and USDA-certified, vegan, and cruelty-free organic ingredients.

To top it all off, Juice Beauty uses eco-friendly packaging and takes it a step further by using sustainable energy sources in their production process. 

They prove that high-performance and healthy, organic ingredients can coexist in the world of beauty.

Price

$25.00

Ingredients

Aloe Vera Juice, Vegetable Glycerin, Acacia Senegal Gum Extract, Tapioca Starch, Glyceryl Stearate, Jojoba Esters, Microcrystalline Cellulose, Stearic Acid, Potassium Cetyl Phosphate, Gluconolactone, Carnauba Wax, Candelilla Wax, Vitamin E, Cellulose Gum, Sodium Benzoate, Calcium Gluconate, Sodium Hyaluronate, Maltodextrin, Methyl Dihydroabietate, Argan Shell Powder, Rose Flower Powder, Purple Carrot Extract, Iron Oxide.

location/shipping

United States, ships to the US, United Kingdom, Canada, Australia, and Singapore. 

In the world of natural mascaras, Omiana’s Black Strong-Hold Mascara is a fan favorite among those with sensitive eyes.

This titanium dioxide-free formula holds curls and elongates lashes without nasty chemicals, fillers, or dyes.

Infused with plant extracts and luxurious organic oils and waxes, each stroke delivers rich mineral pigments that volumize and nourish. 

The long-lasting, water-resistant formula is safe for the delicate eye area, holding strong against flaking, smudging, or clumping. 

Housed in a sustainable glass tube (the first of its kind) this mascara is leading the charge in eco-friendly packaging.

Price

$30.00

Ingredients

Water, Carnauba Wax, Shea Oil, Ozokerite, Stearic Acid, Synthetic Beeswax, Glyceryl Stearate SE, Caprylyl Glycol, Adipic Acid/Diglycol Crosspolymer, Sorbitan Sesquioleate, Tromethamine, Ethylhexylglycerin, Butylene Glycol, Vitamin E, Clay, Olive Oil, Oregano Leaf Extract, Thyme Leaf Extract, Rosemary Leaf Extract.

location/shipping

United States, ships to the US, Poland, and Australia 

PHB Ethical Beauty’s All-in-One Natural Mascara is a multi-award-winning mascara that lengthens, thickens, and volumizes lashes. 

Adored by customers and beauty experts alike, it has a gentle water-resistant formula that lasts all day without smudging or flaking.

This mascara is a best-seller, loved for its buildable formula that creates dramatic lashes.

Handmade with botanical oils, it strengthens, lengthens, and protects lashes, and its pH-balanced formula is perfect for sensitive or easily irritated eyes. 

PHB believes in challenging the cosmetics industry by creating natural alternatives to mainstream brands without compromising on ethics or performance.

All of their products are vegan, halal, and cruelty-free, with many organic and fair trade ingredients. 

Price

$25.00

Ingredients

Water, Rice Bran Wax, Organic Olive Oil, Cetyl Alcohol, Carnauba Wax, Candelilla Wax, Vegetable Glycerin, Stearic Acid, Acacia Gum, Black Iron Oxide, Aminomethyl Propanediol, Phenoxyethanol.

location/shipping

United Kingdom, ships to select international companies. 

Non-toxic mascara vs. conventional mascara – is it worth it?

One of the biggest concerns about non-toxic mascaras is whether they can deliver the same results as conventional formulas.

The good news is that today’s non-toxic mascaras have come a long way in terms of performance.  Many clean mascaras offer impressive lengthening, volumizing, and curling effects that rival drugstores and luxury brands. 

When it comes to longevity and wear time, non-toxic mascaras can hold their own. While some may require a touch-up throughout the day, many clean formulas offer long-lasting, smudge-proof wear that keeps your lashes looking great from morning to night.

As for price point, it’s true that some non-toxic mascaras can be more expensive than drugstore brands. However, the difference in cost is often reflective of the high-quality, clean ingredients used in the formulas. 

And there are so many non-toxic options available at different price points, there’s a clean mascara out there for every budget.

What are some tips for choosing the best non-toxic mascara?

Identify Your Lash Goals

Volume: Look for mascaras that boast a “volumizing” or “thickening” effect. These usually contain ingredients like beeswax or plant-based waxes that help coat each lash for a fuller look.   

Length: If you desire longer lashes, seek mascaras labeled as “lengthening.” They often have fibers that adhere to your lashes, creating the illusion of added length.   

Curl: For those with straight lashes, a “curling” mascara can help hold a curl throughout the day. These usually have a curved wand and a formula designed to set the shape.   

Assess Your Sensitivity Level

Sensitive Eyes: If your eyes are easily irritated, opt for mascaras specifically formulated for sensitive eyes. They generally exclude common irritants like fragrances, parabens, and sulfates.   

Contact Lens Wearers: Choose mascaras that are safe for contact lens wearers. These tend to be less likely to flake or smudge, minimizing the risk of irritating your lenses.

Keep Your Lifestyle In Mind

Water Resistance: If you need your mascara to withstand sweat, tears, or rain, a water-resistant or waterproof formula is essential. However, remember that these can be harder to remove and may require a dedicated makeup remover.

Long-Wear: For those with busy schedules or who simply want a mascara that lasts all day, a long-wear formula can be a great option.

Remember To

  • Read the ingredients list. Even with organic and non-toxic mascaras, it’s important to review the ingredient list to ensure you’re comfortable with the components. 
  • Always do a patch test. If you’re trying a new mascara brand, especially if you have sensitive skin, perform a patch test on your inner arm before applying it to your lashes to check for any reactions.
  • Replace your mascara regularly. To prevent bacterial buildup, replace your mascara every 3-6 months.

What’s the best way to apply non-toxic mascara for long-lasting wear?

Application Tips 

  • Prime your lashes. If you have particularly oily lids, consider lightly dusting them with a translucent powder or using an eyeshadow primer. This creates a barrier and prevents smudging.
  • Wipe the wand before applying, and gently wipe the excess mascara off the wand onto a tissue. This helps to avoid clumping.   
  • Less is more. Apply thin coats and build up gradually for your desired effect. Too much mascara at once can lead to smudging and flaking.
  • Avoid pumping the wand. Pumping the wand introduces air into the tube, which can dry out the mascara and shorten its lifespan. Instead, gently swirl the wand inside the tube to pick up the product.   
  • Store your mascara properly. Keep the mascara tightly closed when not in use and avoid exposing it to extreme temperatures.

Application Techniques

  • Wiggle and roll. Start at the base of your lashes and wiggle the wand back and forth while slowly rolling it upwards. This helps coat each lash evenly from root to tip.
  • Focus on the roots. For extra volume, concentrate the mascara at the roots of your lashes and lightly feather it upwards.
  • Use a lash comb. If you experience clumping, gently run a lash comb through your lashes while the mascara is still wet to separate them.   
  • Don’t forget the lower lashes, Lightly coat your lower lashes with mascara for a complete look. Use a smaller wand or the tip of the main wand for more precise application.

Application Tips for Sensitive Eyes

  • Ensure your lashes are clean and free of any makeup residue or oils before applying mascara. Use a gentle, fragrance-free cleanser.
  • If you use eye cream, allow it to fully absorb before applying mascara. This helps prevent smudging and irritation.
  • Choose a hypoallergenic formula. Opt for mascaras specifically designed for sensitive eyes. Look for those that are fragrance-free, paraben-free, and ophthalmologist-tested.
  • Always do a patch test on your inner arm before applying a new mascara to your lashes, even if it’s labeled as hypoallergenic.
  • Apply a thin layer of mascara to your upper lashes, focusing on the roots. Avoid applying too much mascara too close to the lash line, as this can irritate sensitive eyes.
  • Use a clean mascara wand or a disposable spoolie brush to gently separate any clumps and remove excess mascara.
  • Avoid rubbing. If you need to remove any smudges, use a cotton swab dipped in a gentle makeup remover and gently dab the area. Avoid rubbing or pulling on your lashes.

What’s the best way to remove non-toxic mascara?

To remove non-toxic mascara gently, soak a cotton pad with oil-based or micellar water remover and hold it over your closed eye for a few seconds. This allows the mascara to break down, making it easier to gently wipe away.

Be sure to choose products designed for sensitive eyes and avoid harsh ingredients. Cleansing your face afterward with a mild cleanser ensures all residue is gone. Reusable makeup remover pads offer a sustainable alternative to disposable cotton pads. 

For a smoother removal process, use lukewarm water and be patient to avoid irritation. Don’t forget to cleanse your eyelids and apply a gentle eye cream afterward to hydrate and soothe the delicate eye area. 

How can I extend the life of my non-toxic mascara?

Tightly Close the Tube: After each use, make sure to screw the cap on tightly to prevent air from getting in and drying out the mascara.

Avoid Pumping the Wand: Pumping the wand in and out of the tube introduces air, which can dry out the formula and lead to clumping. Instead, gently swirl the wand inside the tube to pick up the product.

Store in a Cool, Dry Place: Avoid storing your mascara in direct sunlight or in humid areas like the bathroom. Extreme temperatures can affect the formula and shorten its lifespan.

Clean the Wand Regularly: Wipe the wand with a clean tissue after each use to remove any excess mascara and prevent clumps from forming.

Don’t Share: Sharing mascara can introduce bacteria and lead to eye infections. It’s best to keep your mascara for personal use only.

Replace Regularly: Even with proper care, mascara has a limited shelf life. It’s generally recommended to replace your mascara every 3-6 months to avoid bacterial buildup and ensure optimal performance.

This has been your ultimate guide to the best non-toxic mascara brands for 2024. 

These top non-toxic mascara brands prove that clean, natural ingredients can deliver luscious, fluttery lashes while keeping harsh chemicals and irritants at bay.

By choosing a non-toxic mascara, you’re making a conscious decision to support brands that value transparency, gentle ingredients, and the health of their customers. These mascaras are more than just a beauty product, they’re a statement about the kind of world you want to live in.

So go ahead, and swipe on your favorite non-toxic mascara with confidence, knowing that you’re doing the best for your lashes.

Whether you’re rocking a full glam look or embracing your natural beauty, these clean mascaras will be your secret weapon for lashes that look and feel their best.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Similar Posts